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Parature Best Practices Webinar Explores World-Class Customer Support Techniques

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Vienna, VA (Vocus) June 18, 2008

Parature, the global leader in on-demand customer service software, announced today that it will sponsor a free webinar offering customer service and support professionals tips and techniques for increased efficiency within their support teams. The webinar entitled ?World-Class Customer Support Techniques for Gaming and Virtual World Organizations? will be held on Tuesday, June 24, 2008 at 2:00pm EDT. To register for the webinar, please visit http://www.parature.com/res_webinars.aspx.

Today?s Web-savvy generation of gamers expect the very best online experience from their providers, however these organizations often find it challenging to provide the quality service their customers demand. Top-of-the-line service and support for their players can be the differentiator between them and their competitors. Delivering the best, most complete online customer service experience is a key factor to keeping their growing gaming communities loyal and coming back for more. Additionally, customers who receive exceptional support from an organization are not only more likely to find greater value in the online experience that organization provides, but will happily pay more for their services, thereby enabling support departments to become revenue generators and thus demonstrating strategic value to the organization.

?World-Class Customer Support Techniques for Gaming and Virtual World Organizations? will feature Max Whitaker, Senior Director of Player Relations ? K2 Network. Max will share his knowledge and experience of the support challenges his organization faced, their service and support goals, and how they met those goals by leveraging software that has empowered them to provide a complete self-service support center, reduce emails and repetitive questions, enable greater control and flexibility, get ongoing player feedback, and better manage their entire support process.

Parature?s ?Best Practices in Customer Support? webinar series is designed to serve as an educational and informational resource for organizations throughout various industry sectors to gain insight into customer support best practices that can be applied to help them more efficiently serve, support, retain, engage with, and maximize the value of every customer. Each session follows real-life customer scenarios focused on the challenges and issues customer support professionals face on a daily basis.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today?s Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic, on-demand software enables organizations to get up and running quickly, easily and efficiently.

To register for this webinar or to view previous webinars in the series visit: http://www.parature.com/res_webinars.aspx.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company?s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today?s Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal?s list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit http://www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

Media Contact:

Dayna Tenorio

571.730.6241

dtenorio @ parature.com

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